Introduction

This year at NFT Paris, we teamed up with REKT Drinks to bring an innovative twist to the event—hiding REKT Coin directly on their cans. Our latest campaign combined the power of blockchain rewards with a seamless scanning experience, allowing event attendees to tap into the world of REKT Coin effortlessly.

REKT Coins on Every Can

We leveraged the existing barcodes on REKT Drink cans, transforming each one into a gateway for rewards. Attendees simply had to scan the barcode on a REKT can to claim their share of over 120 million REKT Coins that we distributed throughout the event.

This wasn't just a giveaway—it was a way to onboard users into the ecosystem effortlessly. No complicated sign-ups, just a simple scan, and users were instantly connected to the REKT Coin network.

The Numbers Speak for Themselves

• Hundreds of REKT Drinks distributed with hidden REKT Coin rewards

• Over 120 million REKT Coins claimed by event attendees

• Lots of new users onboarded into the REKT Coin ecosystem

• Zero friction, just seamless scan-to-earn engagement

Why This Matters for Web3 Engagement

The REKT x Cheeze campaign is a prime example of how innovative technology is revolutionising Web3 adoption. Instead of relying on traditional methods of airdrops or manual claims, we integrated the experience into something people were already interacting with—drinks.

By embedding rewards directly into physical products, we’ve proven that blockchain engagement doesn’t have to feel complex. The future of consumer interaction is scan-to-earn, and this campaign showcased exactly how effortless it can be.

What’s Next?

The success of this campaign has us thinking bigger. Whether it's integrating barcode-powered rewards into other consumer goods, event activations, or loyalty programs, Cheeze is pushing the boundaries of how people interact with blockchain technology.

Stay tuned for more scan-to-earn experiences—we’re just getting started.