A Quick Look Back at the Genesis Camera Collection

The Genesis Camera Collection was first minted and launched on the Flow blockchain back in 2021. At the time, Flow was chosen for its efficiency and scalability, providing a platform for creators and collectors to engage with NFTs in a seamless way. However, as the blockchain landscape has evolved, we’ve encountered some limitations with the Flow ecosystem.

One significant challenge has been the inability to bridge the NFTs across to other chains. Due to the unique structure of Flow, it was not easy to make these NFTs compatible with other blockchain networks or accessible from a variety of wallets. This issue has restricted the full potential of the collection, and we've been working behind the scenes to address it.

The Token

To unlock the full potential for the Genesis Camera Collection holders and move it inline with the business focus, we converted these NFTs into tokens for our upcoming TGE. This was originally documented early last year and token allocation was sent. This move represents a major leap forward, as it will make the assets more accessible, tradeable, and usable within the Cheeze ecosystem. It will also align with our new vision of being housed on the Base chain giving easy accessibility to the tokens via existing wallets such as Meta Mask and Coinbase.

The tokens issued are linked to the rarity of the camera you held. The rarity of each camera determined the specific number of tokens, ensuring that more exclusive and rare items are rewarded with higher token allocations.

Below are the calculations for the number of tokens you would have received. This is per camera, so if you owned more than one you would have received multiple tokens.

• Legendary BluePrint = 5 x multiplier

• Ultra Rare = 4 x multiplier

• Rare = 3 x multiplier

• Uncommon = 2 x multiplier

• General = no multiplier

How to Receive Your Tokens

To ensure you receive the correct token amount tied to the rarity of your Genesis Camera, we’ve introduced the Cheeze Reward Wallet — a new system designed to simplify token distribution and management. The Reward Wallet will securely hold your tokens and make them accessible for you to see ahead of the TGE. Once the token is minted and live on Base you will have instant access to that token. The price of the token has yet to be set and will be determined by the market closer to the time of launch.

To receive your tokens, please follow this simple step:

• Complete the Form: In order to ensure the correct token allocation, all Genesis Camera owners must complete the Token Claim Form. This will allow us to correctly assign the tokens issued to you on your cheeze.com wallet to your new onchain Reward Wallet.

We encourage you to complete the form as soon as possible to avoid any delays. This step is crucial to ensure that the token distribution is accurate and timely for all owners.

Why Tokenisation?

When Cheeze first launched, our mission was clear: to bring photography to the blockchain. Over the past four years, however, the world of crypto has changed dramatically, and so have we. Throughout this journey, we have explored numerous products, tested different approaches, and continuously refined our vision. Each step along the way has helped us simplify our offerings and identify the gaps that needed bridging.

After much experimentation and iteration, we’ve chosen to focus on a single, powerful product: the Reward Wallet. This decision allows us to channel our energy into a singular goal — bringing people and brand loyalty onchain in a way that is both efficient and scalable.

The tokens we issue will not only power this ecosystem but will also serve as a reward for those who hold them, making the experience more engaging and valuable for our community. We’re excited to share this next chapter in our journey with you, and we can’t wait to see how the Reward Wallet will transform loyalty programmes in the world of crypto.

What’s Next?

Simply complete the Token Claim Form and make sure you have a copy of the Reward Wallet setup on your phone. We will be announcing updates and news via email, our @Cheeze X account and our Newsroom. Be sure to follow us for all the latest news and updates.

Thank you for your support, patience and belief in Cheeze. We are excited for the new journey ahead.