Introduction

We recently unveiled one of our most exciting campaigns to date, a unique, on-the-ground activation at the iconic Louvre Museum in Paris, where culture, technology, and crypto collided.

As part of our ongoing mission to bring real-world utility to onchain rewards, Cheeze created an experience where visitors could earn real USDC simply by exploring the museum — and it all started with a QR code.

Scan. Discover. Earn.

Across selected works of art inside the Louvre, visitors noticed something different: small QR codes placed subtly next to the masterpieces. But these weren’t just information plaques or audio guide links — they were access points to hidden wallets containing $USDC.

Participants who scanned the right codes and followed the prompts were instantly rewarded with real USDC, sent directly to their wallets via the Base network.

From a few dollars to thousands in prizes, this activation demonstrated just how seamless and powerful onchain loyalty can be — even in the most traditional of environments.

Why USDC?

USDC is a fully reserved, dollar-pegged stablecoin issued by Circle. Known for its transparency, compliance, and reliability, USDC offers a perfect digital currency for rewards and incentives. It’s:

• Globally accepted and usable in thousands of apps and platforms

• Instantly transferable with zero settlement delays

• Backed 1:1 by cash and short-term U.S. treasuries

• Audited and trusted by institutions worldwide

For our campaign, USDC gave visitors something they could actually use, not just within Cheeze — but across the broader digital economy.

Reimagining Loyalty in Iconic Spaces

Loyalty has always been about engagement, but traditional systems are broken. Points expire. Redemption is painful. And the rewards are often limited in value and scope.

With onchain tools like Cheeze and stable assets like USDC, we’re redefining how rewards work:

• On-the-spot rewards with no need for signups or apps

• Transparent and trackable transactions on the blockchain

• No brand liability — just clean, funded, usable assets

Limitless possibilities for creative activations, partnerships, and campaigns

And the Louvre campaign was proof: you can turn any space — even a centuries-old museum — into a touchpoint for next-generation loyalty.

What’s Next?

This was just the beginning. From Paris to your local café, Cheeze is powering a new era of programmable, real-time rewards — where your wallet becomes the interface, and your everyday actions can unlock value.

Whether you’re a brand looking to offer wallet-linked rewards or a creator imagining new experiences, the infrastructure is here — and it’s live.

Want to build your own campaign with USDC rewards?

If you’re a brand looking to integrate USDC rewards into your loyalty program, get in touch with us today at hello@cheeze.com.

The future of loyalty is here, and it’s onchain!