Introduction

We’re excited to announce that USDC (USD Coin) is now available as a reward token in the Cheeze Reward Wallet! This marks a significant step forward in bringing seamless, transparent, and globally accepted rewards to brands and consumers alike.

What is USDC?

USDC is a fully reserved stablecoin pegged 1:1 to the US dollar, issued by Circle, a leading financial technology company. Launched in 2018, USDC has grown into one of the most trusted stablecoins in the market, providing a bridge between traditional finance and blockchain technology. With reserves held in regulated financial institutions and regularly audited, USDC offers a high level of trust, making it an ideal choice for onchain rewards and payments.

The Evolution of On-Chain Rewards

The loyalty industry is undergoing a major transformation. Traditional loyalty programs, which have long been plagued by complicated redemption processes, lack of transparency, and limited interoperability, are now being reimagined through blockchain technology. Onchain rewards offer several advantages:

• Instant Redemption – Users can earn and redeem their rewards seamlessly, without delays or complex conversion processes.

• Interoperability – Unlike siloed brand-specific points, blockchain-based rewards can be used across multiple brands and platforms.

• Transparency – Every transaction is verifiable onchain, ensuring fairness and eliminating fraud.

• Global Accessibility – Users worldwide can hold and use their rewards without worrying about geographical restrictions or currency conversion.

With USDC as a reward option, we’re taking loyalty programs to the next level by offering a stable, liquid, and widely accepted digital asset that customers can actually use.

A Brief History of Brand Loyalty & Its Challenges

Loyalty programs date back over a century, from stamps and coupons in the early 1900s to airline miles and retail rewards in the digital age. While these programs have successfully driven customer retention, they come with major challenges, particularly around liability management.

In traditional systems, companies issue loyalty points as liabilities on their balance sheets. These points remain a future financial obligation, which can complicate accounting and limit a company’s ability to scale its rewards. Many loyalty programs suffer from “breakage,” where unused points expire, leading to customer dissatisfaction and regulatory scrutiny.

How OnChain Rewards Solve the Liability Problem

By leveraging blockchain technology and USDC, we eliminate these inefficiencies:

• No Outstanding Liabilities – Instead of maintaining points as liabilities, brands can directly fund rewards in USDC, allowing for clear financial reporting.

• Real-World Utility – Customers can use, trade, or convert USDC instantly, making it far more valuable than traditional reward points.

• Instant Settlement – Payments and redemptions occur in real time, reducing administrative overhead and improving customer satisfaction.

• Flexible Reward Models – Brands can integrate rewards into their marketing strategies without worrying about long-term financial burdens.

Join the Future of Loyalty with USDC Rewards

We’re committed to transforming the loyalty space by making rewards smarter, more flexible, and more valuable for both brands and consumers. The addition of USDC to the Cheeze Reward Wallet is a major milestone in that journey.

Brands interested in offering USDC-based rewards can integrate seamlessly with the Cheeze ecosystem, giving their customers a real, usable digital asset instead of locked-in points.

Stay tuned for more innovations as we continue to redefine how brands engage with their customers in the digital age!

Ready to Get Started?

If you’re a brand looking to integrate USDC rewards into your loyalty program, get in touch with us today at hello@cheeze.com.

The future of loyalty is here, and it’s onchain!