Introduction

Cheeze, the Silicon Valley tech startup founded by Simon Hudson in 2018, is taking bold steps to establish a new engineering base in Dubai. This strategic move is part of an exciting partnership with Dubai-based property developer Mohamed AlRafi, aimed at building a state-of-the-art NFT minting studio and expanding Cheeze’s capabilities in the blockchain and NFT space.

A New Engineering Headquarters in Dubai

With the support of AlRafi, Cheeze will create a cutting-edge engineering headquarters in Dubai, leveraging the city’s advanced infrastructure and innovative environment. The company plans to hire additional engineers in the coming months to fuel the development of its groundbreaking projects.

“Dubai is the perfect base for a tech firm’s engineering team, with its record-breaking internet speed, advanced knowledge of blockchain technology, and contemporary working environments,” said Hudson. “Having Mohamed AlRafi as a partner is a game-changer. His expertise and investment are invaluable as Cheeze embarks on this exciting new chapter.”

Introducing the Cheeze App

At the forefront of this expansion is the upcoming Cheeze app, which is set to revolutionize how people interact with digital photography and NFTs. The app, currently in its early access phase, will launch its BETA version in the coming months.

The Cheeze app will enable users to mint their photos into NFTs, allowing photographers, collectors, and consumers to trade and sell digital assets seamlessly on the blockchain. This concept is fueled by the explosive growth in the NFT market, with prominent creators like Beeple and 3Lau showcasing the immense potential of this space.

Cheeze aims to become the leading global platform for photographers selling digital assets, building on its track record of success. During the pandemic, the company’s previous app, Privy Chat, saw a significant uptick in users managing and sharing photos. Privy, launched in 2018 at Apple’s WWDC event, remains available with a robust roadmap to enhance its community-focused features.

A World-Class Team of Advisors and Investors

Cheeze’s ambitious goals are backed by a stellar lineup of advisors and investors. Notable names include:

• Guy Kawasaki: Apple Fellow, author, and podcaster

• Marc Randolph: Co-founder of Netflix

• James Vincent: Renowned brand guru and marketer

• Derek Andersen: Co-founder of Startup Grind and Bevy

• Paul Kemsley: Entrepreneur and star of Real Housewives of Beverly Hills

• Pierre Auroux: Celebrity photographer

This team’s collective expertise provides Cheeze with unparalleled support and guidance as it continues to innovate.

Mohamed AlRafi’s Visionary Leadership

Mohamed AlRafi brings extensive experience and a proven track record to the partnership. As the chairman of SRG Holding, a third-generation family corporation with iconic properties in Dubai and London, AlRafi’s portfolio includes projects such as the High Holborn Estate in London and the Sheraton Grand Hotel in Dubai.

“Having someone as experienced and knowledgeable as Mohamed advise me and the company is both exciting and powerful for our young company,” said Hudson. “As we expand into the UAE, we are proud to have a business partner such as Mohamed and his team.”

AlRafi shared his enthusiasm for the collaboration: “I first met Simon in October 2020 and was impressed by his passion and enthusiasm for technology. We have discovered synergies in business as well as a shared vision to support innovation within the UAE.”

Building the Future of Digital Creativity

With its expansion into Dubai and the imminent launch of its NFT minting studio, Cheeze is poised to redefine digital creativity for photographers, collectors, and creators worldwide. The company’s innovative approach and strategic partnerships highlight its commitment to being a global leader in the blockchain and NFT ecosystem.