Introduction

We are thrilled to announce that Greg Hoffman, the former Chief Marketing Officer of Nike, has joined Cheeze as an Advisor to our Board. Greg’s exceptional career in branding, consumer loyalty, and marketing innovation makes him the perfect fit to guide us as we continue to revolutionise consumer engagement and loyalty programs. This partnership is not only a significant milestone for Cheeze but also a testament to our vision for the future of loyalty and branding.

A Visionary Leader in Branding and Consumer Loyalty

Greg Hoffman spent nearly three decades at Nike, where he played an instrumental role in shaping the brand into one of the most recognised and beloved names in the world. His journey began in 1992 as a design intern, and through his dedication and creativity, he rose through the ranks to become the company’s Chief Marketing Officer. During his tenure, Greg oversaw the development and execution of some of Nike’s most iconic campaigns and initiatives, solidifying the brand’s position as a global powerhouse.

One of Greg’s most notable achievements was his role in evolving Nike’s "Just Do It" campaign. Under his guidance, this campaign grew beyond a slogan into a rallying cry that resonated with athletes and everyday consumers alike. Greg’s ability to tap into the emotional core of the audience and connect it with the brand’s values turned simple messages into movements. Beyond campaigns, he was also deeply involved in fostering innovation within Nike, such as integrating digital platforms like the Nike+ app to enhance the customer experience.

Under Greg’s leadership, Nike became synonymous with innovation in consumer loyalty. He championed the use of data analytics to understand customer behavor, enabling Nike to personalise experiences and offerings. From product launches to partnerships with athletes and influencers, Greg consistently demonstrated an ability to anticipate trends and position Nike ahead of the curve.

Greg’s Impact at Cheeze

At Cheeze, our mission is to redefine consumer engagement through innovative loyalty programs powered by NFC technology, blockchain, and AI. We believe that loyalty should be more than just points and rewards; it should be about creating meaningful, lasting connections between brands and consumers. Greg’s expertise in building such connections aligns seamlessly with our vision.

As an Advisor to the Board, Greg will bring his wealth of experience and strategic insight to:

1. Offer Strategic Guidance: Greg’s deep understanding of branding and consumer psychology will help Cheeze design loyalty programs that resonate emotionally with customers, creating a sense of belonging and value.

2. Enhance Branding Strategies: With his unparalleled expertise in brand building, Greg will guide Cheeze in crafting a strong and cohesive brand identity that stands out in a competitive landscape.

3. Unlock Opportunities: Greg’s extensive network and understanding of global marketing landscapes will open doors to new partnerships, collaborations, and opportunities for growth.

4. Integrate Innovation: Drawing from his experience at Nike, Greg will help Cheeze integrate cutting-edge technology like blockchain and AI into our loyalty programs in ways that enhance the user experience.

The Future of Loyalty and Branding

Greg’s decision to join Cheeze is a validation of our innovative approach to consumer engagement. With his guidance, we aim to:

• Build loyalty programs that go beyond traditional models, offering consumers unique experiences and tangible benefits.

• Leverage technology to create seamless and personalised interactions that strengthen brand-consumer relationships.

• Expand our reach across industries, including retail, food and beverage, and entertainment, by showcasing the versatility of our platform.

• Educate brands about the potential of AI and blockchain in creating sustainable and scalable loyalty solutions.

Greg’s vision for loyalty aligns perfectly with our belief that the future of consumer engagement lies at the intersection of technology and human connection. Together, we plan to set new standards in the industry, ensuring that brands can adapt to the ever-evolving expectations of their customers.

A New Chapter for Cheeze

Having Greg Hoffman on board is more than just a strategic move; it’s a moment of inspiration for our entire team. His legacy at Nike demonstrates his ability to foster emotional connections between brands and consumers, and we are excited to channel that expertise into the work we do at Cheeze. We are committed to not just meeting but exceeding the expectations of brands and their customers by delivering loyalty programs that are both innovative and impactful.

Final Thoughts

Greg Hoffman’s addition to Cheeze marks the beginning of a new era for our company. With his leadership and insights, we are confident in our ability to redefine what loyalty means in the modern world. As we embark on this exciting journey together, we invite you to stay tuned for updates on our progress and innovations.

Welcome to Cheeze, Greg. Let’s build something extraordinary!